Customer Intent Has Changed. Have You?

With mobile capabilities in hand, consumer interest can shift to intent almost immediately. In the past, brands were nowhere near customers when their journey transitioned from interest to intent. Maybe my dad became interested in a pair of great new golf shoes he saw in a magazine, but he didn’t intend to buy them until […]

6 M-Commerce Design Practices to Help Improve Your Sales in 2019

Year by year, the e-Commerce landscape is becoming seismically shifted by mobile devices. Since Amazon has launched its shopping app with a mobile reach of 40 percent in 2017, M-Commerce is still gaining momentum. According to Statista, M-Commerce sales are predicted to make up 44.7% of total US e-Commerce sales in 2019, up from 39.6% in 2018. On the […]